Oscar Fas Fitness is a personal training brand operating in central London. Requiring a logo and brand identity that would help differentiate them from the massive amounts of competition within the bustling city.

We designed a bold, modern logo with strong typographic characteristics to emphasise the concept of building strength. The logo is very versatile as it can be broken down into separate elements while still maintaining the brands identity. We designed the logo to work in with both a “light” and “dark” theme, as well as working very well in monotone. The brand identity uses strong imagery and reinforces the brand’s primary colour palette in the form of duo-tones effects.