Ew Flooring Logo Design White Stacked Portrait

Escandell White Flooring

Escandell White, specialists in all things flooring. Providing quality products and fittings at affordable rates in the South East of England. Escandell White, operating from Hertfordshire, provide the highest quality flooring products and fitting at affordable rates. They are specialists in all types of flooring for both private and commercial spaces. Fully certified and insured to ensure every job is completed to perfection.

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Escandell White Flooring

They needed a brand identity that would stand out from their many competitors locally and surrounding areas. We started by choosing a bold, sophisticated slab-serif typeface paired with a clean, modern secondary typeface. This resulted in a refined but modern style that would be most relatable with their target audience. We created the characters “E” & “w” out of wooden slats and used the perspective of a cube to communicate a building or structure.

We created the Escandell White website to showcase how flooring is one of the most important aspects when creating a new living or commercial space. The website has a simple and easy to navigate menu with anchored scolling to different points on the home page that provide a smooth user experience. on the homepage you are presented with an image slider highlighting the key qualities and values that define Escandell White. Using plenty of white space was important to provide a clean and uncluttered layout so the content stands out.