Branding and logo design in Hertfordshire that leaves a lasting impression

A common misconception is that your logo design is your brand, when in fact a logo is merely a part of your brand’s arsenal. A logo’s primary job is to make it easy for potential customers to identify & recall your business and to make a great first impression, as it’s one of the first assets a customer will interact with. A logo doesn’t need to sell or explain your services, it only needs to convey a meaning and be recognisable, especially at small sizes.

Branding is the process & strategy a business implements to connect with their potential customers and to shape how their business is perceived, compared to their competitors. A brand is essentially the meaning and values that customers associate with your business.

Branding is an asset your customers can’t necessarily see, things such as; personality, positioning, key messaging, language, tone of voice, storytelling, business vision and mission. Branding instead focuses on what your customers feel, it allows for shared values and helps influence customer loyalty which is usually paired with a strong emotional response, which is why branding is such an important and valuable investment.

A brand identity is primarily all the visual elements used to identify your brand and tell your story, this can also extend to other senses such as smell and sound. A brand identity includes assets such as; your logo, chosen colour palette, custom icons, fonts & typographic treatment, shapes & elements, animations, illustrations, patterns and photography style.

The most important aspect to creating a successful brand identity is deploying your assets consistently across your marketing platforms. This provides your customers with a cohesive and consistent brand experience, which increases credibility, confidence and loyalty in your business.

It all starts with a chat! We dig deep and ask the right questions to unearth what you are about and your goals. Resulting in a better understanding of what services you may require.

Going forward, we start off with the initial ideas stage where we extract and present only the best solutions to the problems presented. We generally go through 2 or 3 stages of revisions until you are happy and the final deliverables can be packaged and delivered.

Yes. The price you are quoted will always be the price you pay, unless the scope of the brief changes during the project. We request that a deposit is paid prior to work being carried out, typically at 50%. With bigger projects we may also break payments down into multiple ongoing milestone payments. Final invoices are released upon completion of the project and the payment terms are 14 days from the issue date.